Now more then ever, we know it is important to support local businesses, so we have reached out to some great mumpreneurs in our network to share there journey and passions. We hope by creating this local business spotlight, that you are able to find and support other awesome Australian businesses.
We recently spoke with Justine, the owner of TicTasTogs about her journey so far with her incredible kids swimwear range.
1) What inspired you to start your business?
I started the business in 2018 when I was living in Hobart and couldn’t find much choice in boys swimwear for my 6 yr old son outside of the local Surf Shop and department store brands.
I didn’t want the usual dark block colours or a big brand emblazoned across the chest so I took 6 months to research what was already in the market and where I could fit in.
Tassie typically also has really high UV so it was important to provide a product that gives parents peace of mind from sun damage and also one that kids want to wear!
2) Can you tell us a little more about your business?
I started doing babies to age 7 with a focus only on sun protective styles – so you’ll never find any bare backs or shoulders in the range. I take a lot of time creating the final design which feature prints licensed from artists and illustrators around the world. More recently the ‘Australiana’ range featuring our gorgeous animals was custom designed for TicTasTogs and is a best seller.
I also love colour so the whole brand and it’s range is bright bold and fun – just like the kids who wear them!
For SS20/21 based on demand and feedback I’m expanding to a size 14
3) What keeps you motivated?
There’s no ‘small’ in small business! It’s a daily juggling act of which areas to focus on whilst wearing all the hats of a business – from that of chief designer to marketing manager to order packer! But I love this and the challenge it brings.
My customers and fan club also keep me motivated. Customer service is paramount for me and I love it when they take the time to review, promote and refer my business.
I’m also continually learning! From conversations with customers about what they want to technology and the world of e-commerce I love learning and see that as part of becoming a better business woman.
4) What would you say are the top three skills needed to be a successful Mumpreneur?
Gee – that’s a tough one! I think the top 3 would have to be
- Having a vision for the business and knowing what I need to do to reach it. Easier said than done!
- Patience and Persistance. ‘You don’t plant a seed and then dig it up every day to see how it’s growing
- Self belief. Backing yourself in your decisions
5) Where can people buy your products?
Transpiring a mothers love through mother and daughter matching outfits